Objective Type Questions

For each of the following questions, four alternatives are given for the answer. Only one of them is correct. Choose the correct alternative.

1. What is the primary feature of cyber media ?
   (a) Print publication
   (b) Digital and internetbased platforms
   (c) Television broadcasting
   (d) Radio broadcasting

2. Which platform is known for microblogging and realtime news updates ?
   (a) Instagram
   (b) Twitter
   (c) Facebook
   (d) LinkedIn

3. What does SEO stand for in digital marketing ?
   (a) Secure Encryption Orientation
   (b) Social Engagement Optimization
   (c) Search Engine Optimization
   (d) Sales Efficiency Operation

4. What term describes fake news that spreads via internet media ?
   (a) Misinformation
   (b) Infotainment
   (c) Netnews
   (d) Digital gossip

5. Which of these is a key characteristic of cyber media ?
   (a) Limited audience reach
   (b) One way communication
   (c) Realtime interaction and feedback
   (d) Fixed broadcasting schedules

6. What is the primary tool used in cyber media for targeting advertisements ?
   (a) Print brochures
   (b) Billboards
   (c) User data and analytics
   (d) Television commercials

7. Which of these is a concern in the cyber media landscape ?
   (a) Decreasing internet usage
   (b) User privacy and data security
   (c) Overregulation of content
   (d) Limited advertising opportunities

8. What type of content is predominantly used in cyber media ?
   (a) Textonly
   (b) Audioonly
   (c) Multimedia content
   (d) Physical media

9. How has cyber media impacted traditional journalism ?
   (a) Reduced news reach
   (b) Slowed down news dissemination
   (c) Transformed news delivery and consumption
   (d) Made news less reliable

10. Which of these is a popular form of cyber media for personal storytelling and journalism ?
    (a) Blogging
    (b) Print magazines
    (c) Radio talk shows
    (d) Television documentaries

11. In cyber media, what does ‘viral’ mean ?
    (a) A piece of content that rapidly spreads online
    (b) A harmful computer virus
    (c) A technical malfunction in digital platforms
    (d) A type of digital marketing campaign

12. Which is a common method used by cybercriminals to target victims ?
    (a) Phishing
    (b) Postal mail
    (c) Telemarketing
    (d) Television ads

13. What is the term for the use of the internet and digital media to support marketing objectives ?
    (a) Print marketing
    (b) Broadcast marketing
    (c) Digital marketing
    (d) Telephonic marketing

14. What has been a major impact of cyber media on traditional advertising methods ?
    (a) Decrease in overall advertising
    (b) Shift from digital to print media
    (c) Increased focus on personalized and targeted ads
    (d) Reduced need for advertising

15. Which of these is a popular metric for measuring engagement in cyber media ?
    (a) Number of printed copies
    (b) Television viewer ratings
    (c) Likes, shares, and comments
    (d) Radio listenership numbers

16. What does UGC stand for in the context of cyber media ?
    (a) Universal Graphic Content
    (b) User-Generated Content
    (c) United Global Communications
    (d) Usage-Guided Content

17. Which of these is a significant challenge for news organizations in the cyber media era ?
    (a) Accessing a global audience
    (b) Using multimedia tools
    (c) Combating fake news and misinformation
    (d) Finding news stories

18. What role does analytics play in cyber media ?
    (a) Decreasing user engagement
    (b) Increasing print media sales
    (c) Enhancing content personalization and strategy
    (d) Reducing digital advertising

19. Which feature has contributed to the rise of citizen journalism ?
    (a) The availability of professional recording equipment
    (b) The decline of traditional news sources
    (c) Access to the internet and social media platforms
    (d) The increase in global literacy rates

20. What is a pod cast in the context of cyber media ?
    (a) A type of blog
    (b) A digital audio or video series available for streaming or download
    (c) A live television show
    (d) An online news article

21. Which aspect is crucial for maintaining cyber security in the digital media space ?
    (a) Regular software updates
    (b) Frequent content changes
    (c) Limiting digital advertising
    (d) Reducing social media usage

22. What is the term for altering website content and design to improve search engine rankings ?
    (a) Content management
    (b) Website engineering
    (c) Search engine optimization
    (d) Digital remodeling

23. Which development has significantly influenced the growth of cyber media in recent years ?
    (a) The decline of mobile phone usage
    (b) The expansion of broadband and mobile internet access
    (c) The reduction of digital literacy
    (d) The increase in print media consumption

24. What does the term ‘monetization’ refer to in the context of cyber media ?
    (a) Creating content for educational purposes
    (b) Generating revenue through digital content and platforms
    (c) Providing free access to all digital content
    (d) Focusing exclusively on nonprofit activities

25. What is the impact of AI and machine learning on cyber media ?
    (a) Decreased efficiency in content creation
    (b) Reduced relevance of digital platforms
    (c) Enhanced content personalization and automated processes
    (d) Increased reliance on traditional media methods

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