Objective Type Questions

For each of the following questions, four alternatives are given for the answer. Only one of them is correct. Choose the correct alternative.

1. What is the primary goal of advertising ?
   (a) To entertain
   (b) To inform and persuade
   (c) To critique products
   (d) To offer free products

2. Which medium is known for its broad reach in advertising ?
   (a) Print
   (b) Television
   (c) Radio
   (d) Outdoor

3. Native advertising is designed to :
   (a) Stand out distinctly
   (b) Blend with editorial content
   (c) Offer discounts
   (d) Focus on outdoor marketing

4. Guerrilla advertising is known for being :
   (a) Traditional
   (b) Subtle
   (c) Unconventional
   (d) Expensive

5. Digital advertising is characterized by :
   (a) Lack of audience targeting
   (b) High production costs
   (c) Personalization and targeting
   (d) Static content

6. The advertising medium most effective for local reach is :
   (a) Television
   (b) Print
   (c) Radio
   (d) Digital

7. Outdoor advertising typically includes :
   (a) Radio ads
   (b) Billboards
   (c) Television commercials
   (d) Magazine spreads

8. Direct mail advertising is :
   (a) Sent to random recipients
   (b) Broadcast on television
   (c) Personalized and sent to specific addresses
   (d) Displayed in public spaces

9. Which of the following is a feature of influencer marketing ?
   (a) Anonymous endorsements
   (b) Utilizing social media personalities
   (c) No online presence
   (d) Mass email campaigns

10. The ethical practice in advertising includes :
    (a) Blurring lines between ads and news
    (b) Misleading information
    (c) Clear labeling of sponsored content
    (d) Promoting harmful products

11. What is a key advantage of radio advertising ?
    (a) Visual appeal
    (b) Reach during commute times
    (c) Long duration
    (d) Interactive content

12. Which type of advertisement is typically found in online publications ?
    (a) Guerrilla
    (b) Native
    (c) Outdoor
    (d) Direct mail

13. Print advertising is most effective for :
    (a) Immediate sales
    (b) Detailed product information
    (c) Realtime interaction
    (d) Global reach

14. An ethical concern in advertising journalism is :
    (a) High creativity
    (b) Use of color
    (c) Influence on editorial content
    (d) Use of celebrities

15. Digital advertising can influence consumer behavior through :
    (a) Limited reach
    (b) Static messaging
    (c) Personalized content
    (d) Single platform focus

16. In advertising, ROI stands for :
    (a) Return On Interest
    (b) Range Of Influence
    (c) Return On Investment
    (d) Rate Of Interaction

17. Television advertising is especially good for :
    (a) Low budget campaigns
    (b) Niche markets
    (c) Storytelling and emotional appeal
    (d) Immediate feedback

18. A key benefit of outdoor advertising is :
    (a) Personalization
    (b) High frequency of exposure
    (c) Interactive features
    (d) Detailed information

19. In the context of advertising, ‘target audience’ refers to :
    (a) All viewers of the ad
    (b) A specific group the ad is aimed at
    (c) People who dislike the ad
    (d) Random selection of people

20. The use of celebrities in advertising is intended to :
    (a) Reduce costs
    (b) Increase product credibility
    (c) Guarantee sales
    (d) Simplify ad production

21. Which advertising type is especially effective for event promotion ?
    (a) Direct mail
    (b) Guerrilla
    (c) Digital
    (d) Print

22. Ethical advertising should avoid :
    (a) Creativity
    (b) Stereotyping
    (c) Colorful visuals
    (d) Celebrity endorsements

23. A unique aspect of social media advertising is :
    (a) Its permanence
    (b) The ability for realtime engagement
    (c) Lack of audience targeting
    (d) High production costs

24. Which is a primary feature of influencer marketing ?
    (a) Anonymity
    (b) Authenticity
    (c) Generalized messaging
    (d) One way communication

25. Print advertisements are mainly found in :
    (a) Social media
    (b) Newspapers and magazines
    (c) Radio broadcasts
    (d) Online blogs

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