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बीए सेमेस्टर 6 अंग्रेजी पेपर 2
Objective Type Questions
For each of the following questions, four alternatives are given for the answer. Only one of them is correct. Choose the correct alternative.
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What is the primary goal of advertising ?
(a) To entertain
(b) To inform and persuade
(c) To critique products
(d) To offer free products -
Which medium is known for its broad reach in advertising ?
(a) Print
(b) Television
(c) Radio
(d) Outdoor -
Native advertising is designed to :
(a) Stand out distinctly
(b) Blend with editorial content
(c) Offer discounts
(d) Focus on outdoor marketing -
Guerrilla advertising is known for being :
(a) Traditional
(b) Subtle
(c) Unconventional
(d) Expensive -
Digital advertising is characterized by :
(a) Lack of audience targeting
(b) High production costs
(c) Personalization and targeting
(d) Static content -
The advertising medium most effective for local reach is :
(a) Television
(b) Print
(c) Radio
(d) Digital -
Outdoor advertising typically includes :
(a) Radio ads
(b) Billboards
(c) Television commercials
(d) Magazine spreads -
Direct mail advertising is :
(a) Sent to random recipients
(b) Broadcast on television
(c) Personalized and sent to specific addresses
(d) Displayed in public spaces -
Which of the following is a feature of influencer marketing ?
(a) Anonymous endorsements
(b) Utilizing social media personalities
(c) No online presence
(d) Mass email campaigns -
The ethical practice in advertising includes :
(a) Blurring lines between ads and news
(b) Misleading information
(c) Clear labeling of sponsored content
(d) Promoting harmful products -
What is a key advantage of radio advertising ?
(a) Visual appeal
(b) Reach during commute times
(c) Long duration
(d) Interactive content -
Which type of advertisement is typically found in online publications ?
(a) Guerrilla
(b) Native
(c) Outdoor
(d) Direct mail -
Print advertising is most effective for :
(a) Immediate sales
(b) Detailed product information
(c) Realtime interaction
(d) Global reach -
An ethical concern in advertising journalism is :
(a) High creativity
(b) Use of color
(c) Influence on editorial content
(d) Use of celebrities -
Digital advertising can influence consumer behavior through :
(a) Limited reach
(b) Static messaging
(c) Personalized content
(d) Single platform focus -
In advertising, ROI stands for :
(a) Return On Interest
(b) Range Of Influence
(c) Return On Investment
(d) Rate Of Interaction -
Television advertising is especially good for :
(a) Low budget campaigns
(b) Niche markets
(c) Storytelling and emotional appeal
(d) Immediate feedback -
A key benefit of outdoor advertising is :
(a) Personalization
(b) High frequency of exposure
(c) Interactive features
(d) Detailed information -
In the context of advertising, ‘target audience’ refers to :
(a) All viewers of the ad
(b) A specific group the ad is aimed at
(c) People who dislike the ad
(d) Random selection of people -
The use of celebrities in advertising is intended to :
(a) Reduce costs
(b) Increase product credibility
(c) Guarantee sales
(d) Simplify ad production -
Which advertising type is especially effective for event promotion ?
(a) Direct mail
(b) Guerrilla
(c) Digital
(d) Print -
Ethical advertising should avoid :
(a) Creativity
(b) Stereotyping
(c) Colorful visuals
(d) Celebrity endorsements -
A unique aspect of social media advertising is :
(a) Its permanence
(b) The ability for realtime engagement
(c) Lack of audience targeting
(d) High production costs -
Which is a primary feature of influencer marketing ?
(a) Anonymity
(b) Authenticity
(c) Generalized messaging
(d) One way communication -
Print advertisements are mainly found in :
(a) Social media
(b) Newspapers and magazines
(c) Radio broadcasts
(d) Online blogs
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