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बीए सेमेस्टर 6 अंग्रेजी पेपर 2
Objective Type Questions
For each of the following questions, four alternatives are given for the answer. Only one of them is correct. Choose the correct alternative.
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Which principle is most important in ethical advertising ?
(a) Celebrity endorsements
(b) Exaggerated claims
(c) Truthfulness
(d) High quality graphics -
What is a storyboard primarily used for in advertising ?
(a) Financial planning
(b) Visualizing the ad sequence
(c) Legal documentation
(d) Talent recruitment -
In journalism, what is native advertising often criticized for ?
(a) Being too expensive
(b) Blurring lines between editorial and advertising content
(c) Using low quality images
(d) Being too brief -
How can advertisers ensure cultural sensitivity ?
(a) By using high-tech graphics
(b) By conducting thorough market research
(c) By focusing only on product features
(d) By choosing the cheapest advertising options -
What is the primary goal of ethical audience targeting in advertising ?
(a) To maximize profits
(b) To reach the most people possible
(c) To respect and protect the audience
(d) To promote only high-end products -
In journalism, what does maintaining a separation between editorial and advertising departments ensure ?
(a) Lower operational costs
(b) Faster news publication
(c) Journalistic independence
(d) Increased advertising revenue -
What does transparency in advertising typically involve ?
(a) Use of transparent images
(b) Clear disclosure of sponsored content
(c) Only using digital platforms
(d) Avoiding celebrity endorsements -
Why is it important to avoid stereotypes in advertising ?
(a) To reduce production costs
(b) To speed up the approval process
(c) To prevent perpetuating societal biases
(d) To use fewer colors in designs -
What is an ethical challenge with sponsored content in journalism ?
(a) High costs
(b) Time-consuming production
(c) Potential to mislead about its nature
(d) Difficulty in finding sponsors -
Effective storyboards in advertising should ?
(a) Only focus on the product
(b) Be created quickly
(c) Be detailed and well planned
(d) Avoid digital tools -
What does ethical advertising avoid ?
(a) Digital media
(b) Celebrity endorsements
(c) Misleading claims
(d) Colorful graphics -
What is crucial for maintaining trust in journalism ?
(a) Focus on entertainment
(b) Regular advertisements
(c) Transparent sponsorship disclosure
(d) Celebrity news -
Cultural sensitivity in advertising can be achieved through ?
(a) Low budget campaigns
(b) Using only English language
(c) Diverse representation and inclusivity
(d) Focus on urban audiences -
In advertising, transparency is important because it ?
(a) Reduces production time
(b) Helps in legal compliance
(c) Builds consumer trust
(d) Simplifies the message -
What should ethical journalism avoid ?
(a) Digital platforms
(b) Investigative reporting
(c) Influences from advertisers
(d) International news -
A storyboard is used to ?
(a) Calculate advertising costs
(b) Outline the narrative of an ad
(c) Select the advertising team
(d) Determine the product price -
In advertising, avoiding stereotypes helps to ?
(a) Lower costs
(b) Foster social responsibility
(c) Shorten the ad
(d) Limit audience targeting -
The primary ethical concern in native advertising is ?
(a) High cost
(b) Technological complexity
(c) Potential audience confusion
(d) Limited reach -
In advertising, ethical audience targeting is important to ?
(a) Increase product sales
(b) Protect vulnerable groups
(c) Simplify the message
(d) Use fewer resources -
Transparency in journalism’s advertising practices ensures ?
(a) Higher revenue
(b) Audience awareness of sponsored content
(c) Quicker publication
(d) Easier content creation -
Why is cultural sensitivity vital in global advertising campaigns ?
(a) To reduce translation needs
(b) To appeal to diverse audiences
(c) For shorter advertisements
(d) To lower marketing costs -
Ethical considerations in storyboard creation include ?
(a) High-end graphics only
(b) Focusing solely on product features
(c) Truthful and respectful content
(d) Avoiding digital tools -
What is the role of editorial guidelines in journalism ?
(a) To dictate political viewpoints
(b) To maintain ethical standards
(c) To increase advertising revenue
(d) To focus on celebrity news -
In ethical advertising, why is audience targeting scrutinized ?
(a) To ensure the ad is lengthy
(b) To guarantee high profits
(c) To protect audience interests
(d) To use specific colors only - What challenge does native advertising present in journalism ?
(a) High production costs
(b) Difficulty in content creation
(c) Blurring the line between content and advertising
(d) Reducing audience size
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