Objective Type Questions

For each of the following questions, four alternatives are given for the answer. Only one of them is correct. Choose the correct alternative.

1. Which principle is most important in ethical advertising ?
   (a) Celebrity endorsements
   (b) Exaggerated claims
   (c) Truthfulness
   (d) High quality graphics

2. What is a storyboard primarily used for in advertising ?
   (a) Financial planning
   (b) Visualizing the ad sequence
   (c) Legal documentation
   (d) Talent recruitment

3. In journalism, what is native advertising often criticized for ?
   (a) Being too expensive
   (b) Blurring lines between editorial and advertising content
   (c) Using low quality images
   (d) Being too brief

4. How can advertisers ensure cultural sensitivity ?
   (a) By using high-tech graphics
   (b) By conducting thorough market research
   (c) By focusing only on product features
   (d) By choosing the cheapest advertising options

5. What is the primary goal of ethical audience targeting in advertising ?
   (a) To maximize profits
   (b) To reach the most people possible
   (c) To respect and protect the audience
   (d) To promote only high-end products

6. In journalism, what does maintaining a separation between editorial and advertising departments ensure ?
   (a) Lower operational costs
   (b) Faster news publication
   (c) Journalistic independence
   (d) Increased advertising revenue

7. What does transparency in advertising typically involve ?
   (a) Use of transparent images
   (b) Clear disclosure of sponsored content
   (c) Only using digital platforms
   (d) Avoiding celebrity endorsements

8. Why is it important to avoid stereotypes in advertising ?
   (a) To reduce production costs
   (b) To speed up the approval process
   (c) To prevent perpetuating societal biases
   (d) To use fewer colors in designs

9. What is an ethical challenge with sponsored content in journalism ?
   (a) High costs
   (b) Time-consuming production
   (c) Potential to mislead about its nature
   (d) Difficulty in finding sponsors

10. Effective storyboards in advertising should ?
    (a) Only focus on the product
    (b) Be created quickly
    (c) Be detailed and well planned
    (d) Avoid digital tools

11. What does ethical advertising avoid ?
    (a) Digital media
    (b) Celebrity endorsements
    (c) Misleading claims
    (d) Colorful graphics

12. What is crucial for maintaining trust in journalism ?
    (a) Focus on entertainment
    (b) Regular advertisements
    (c) Transparent sponsorship disclosure
    (d) Celebrity news

13. Cultural sensitivity in advertising can be achieved through ?
    (a) Low budget campaigns
    (b) Using only English language
    (c) Diverse representation and inclusivity
    (d) Focus on urban audiences

14. In advertising, transparency is important because it ?
    (a) Reduces production time
    (b) Helps in legal compliance
    (c) Builds consumer trust
    (d) Simplifies the message

15. What should ethical journalism avoid ?
    (a) Digital platforms
    (b) Investigative reporting
    (c) Influences from advertisers
    (d) International news

16. A storyboard is used to ?
    (a) Calculate advertising costs
    (b) Outline the narrative of an ad
    (c) Select the advertising team
    (d) Determine the product price

17. In advertising, avoiding stereotypes helps to ?
    (a) Lower costs
    (b) Foster social responsibility
    (c) Shorten the ad
    (d) Limit audience targeting

18. The primary ethical concern in native advertising is ?
    (a) High cost
    (b) Technological complexity
    (c) Potential audience confusion
    (d) Limited reach

19. In advertising, ethical audience targeting is important to ?
    (a) Increase product sales
    (b) Protect vulnerable groups
    (c) Simplify the message
    (d) Use fewer resources

20. Transparency in journalism’s advertising practices ensures ?
    (a) Higher revenue
    (b) Audience awareness of sponsored content
    (c) Quicker publication
    (d) Easier content creation

21. Why is cultural sensitivity vital in global advertising campaigns ?
    (a) To reduce translation needs
    (b) To appeal to diverse audiences
    (c) For shorter advertisements
    (d) To lower marketing costs

22. Ethical considerations in storyboard creation include ?
    (a) High-end graphics only
    (b) Focusing solely on product features
    (c) Truthful and respectful content
    (d) Avoiding digital tools

23. What is the role of editorial guidelines in journalism ?
    (a) To dictate political viewpoints
    (b) To maintain ethical standards
    (c) To increase advertising revenue
    (d) To focus on celebrity news

24. In ethical advertising, why is audience targeting scrutinized ?
    (a) To ensure the ad is lengthy
    (b) To guarantee high profits
    (c) To protect audience interests
    (d) To use specific colors only

25. What challenge does native advertising present in journalism ?
    (a) High production costs
    (b) Difficulty in content creation
    (c) Blurring the line between content and advertising
    (d) Reducing audience size

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